Steve Lesnard Provides Simple Tips to Successful Digital Product Marketing

Digital marketing, especially of products has been on the rise for the past few years, and the upward trajectory is not likely to slow down soon. With the emergence of more and more social media-based marketing tools, organizations need to be careful to use these platforms in the right way from the very start. Steve Lesnard, a Global Brand Strategy Consultant who has over 20 years of experience at Nike, specializes in helping businesses rethink their growth strategies, notes that although digital mediums of marketing provide numerous benefits, they may produce adverse results if not utilized efficiently.

He points out that brands which place the needs of the customer first, are often the ones which customers relate to, and they manage to create a positive initial impression amidst all the noise from the competition. When it comes to product introduction, Steve Lesnard states that the best approach is to emphasize the innovations and improvements of the product. Many brands want to announce everything that they feel their product can do, and thus lose out on the chance to highlight the features that are relevant to their customer base. By keeping upgrades simple, as well as providing a unique experience for users, Apple and Peleton are according to Steve Lesnard, great examples of how these brands chose an outstanding feature, thereby creating a storyline which they were able to communicate effectively.

The current digital marketing allows, and to some extent, encourages the use of videos and live images to, as Steve Lesnard puts it, give life to the customer experience that the product offers. Videos offer an opportunity to leave an impression on the viewer, not only related to the specific usage of the product but also centered on the lifestyle, experiences and real-life aspects that are related to those who use it. His advice is for businesses to spend time on choosing the correct, and most attention-grabbing ambassadors, who are best positioned to broadcast the chosen message and the benefits that the consumer associates and eventually remembers about a brand.

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Mathew Fleeger offer the best to Gulf Coast Western

Mathew Fleeger is among the people in the professional business world. At the Gulf Coast Western, he offers his services as the president. Through his experience in the oil and gas sector, waste management, and tanning industries has made him an expert. Also, in different areas like team building, contract negotiation and strategic planning he is well skilled. At the MedSolution he is the founder, the company deals with treatment and disposal of medical waste. Mathew managed the company for 13 years until he decided to sell it to Stericycle Inc. In taking different positions in oil and gas companies is what contributed to the experience that he gained.

The main focus of Gulf Coast Western Company is that in the Gulf Coast is the exploration and lease acquisition. The other thing is that the company hopes that in the future they will develop several acres that have potential. To achieve the set goals, all over the country the company has partnered with different accredited institutions. Many of the partnered institution with Gulf Coast Western they are in joint ventures. There is 70 percent of the firms that have entered a joint venture with the company. The other thing that’s well recognized about the company is its business integrity and ethics. It has overseen them getting an A-plus rating from the Better Business Bureau.

One of the companies that have been so involved with Gulf Coast Western is Orbit Gulf Coast exploration. The other partnership was with Northcote energy ltd. In the business, Gulf Coast Western gained 50 percent of the interest that the company was receiving. Because of the connection, Gulf Coast Western has been able to expand its services to the shoat’s creek field. The other partnership is multi-level drilling companies based in Wilcox, Frio, and Cockfield. In the future Gulf Coast Western Company has goals that they will gain 50 percent of the salt water disposal company.

Robert Deignan- A force in technology business

Robert Deignan is a tech entrepreneur. For close to 20 years, he has been doing technology business. He is a graduate of Purdue University with a bachelor of science in business management. He graduated in 1995 and immediately went into entrepreneurship. From a young age, he wanted to be a prominent entrepreneur and business owner. He, therefore, wanted to get real-world experience as he pursued first-class education.

Robert Deignan founded his first business while in school. The company was known as Fanlink. He was motivated by the need to understand what it takes to start and run a successful business. His commitment was always in the aspects of technology and customer service. He wanted to create digital technology solutions for many customers around the world who could not troubleshoot even basic tech problems. Robert was convinced that by engaging and business at an early stage, he would create a strong foundation for his future work.

Three years after graduating, Robert Deignan moved to is3 Inc, a software company, to serve as the executive vice president. This company offered a wide range of technological solutions such as digital security, personalized technical support, and computer optimization. Since he was always passionate about technology, he needed to be in an environment where he would grow his knowledge further.

The organizations that Robert Deignan worked for a served as the stepping stones he needed to create his own business. In 2011, he co-founded ATS Digital Services, LLC, where he currently serves as the CEO. From the wealth of knowledge and information gathered from his previous experience, he was able to create a company that offers a wide range of solutions.

ATS Digital Services is a culmination of all the efforts that Robert Deignan had put into the tech industry. He has created a company that will help customers to solve almost any technical problem that you can imagine. From mobile devices, data storage, and others, ATS serves as a one-stop shop for all tech problems.

Due to his longtime experience in the industry, he understands the role of customer service in the growth of a company. He is, therefore, imparting this knowledge in all his employees so that they can serve the customers in the right manner.

Louis Chenevert Reveals the Secret on How to Improve a Business

The United Technologies Corporation is a company headed Louis Chenevert. Louis pursued a bachelors degree in production management and started working after graduating. He is known to have served at various capacities in the companies including serving as a Director and a CEO. Louis has worked for several other companies such as General Motors company and Pratt & Whitney. This successful entrepreneur goes ahead and shares the secrets on how one can invest in their workers as a way of improving their business.

Louis Chenevert says that most business owners are often faced with the dilemma of how to improve their businesses. Most of their ideas are based on the use of new technology and outsourcing experts to help in running the business. Louis recommends that the most convenient way to improve one’s business is by putting an investment to their existing workers. This is because some workers possess very good and useful skills that when unleashed can help take a company to greater heights. Louis adds that giving promotion to an existing worker enables other workers to realize about the internal promotions. It is said that most employees often quit their jobs since they don’t have any hope for getting a promotion.

Louis gives various ways in which a business owner can invest in employees. The very first way is ensuring that the employees are excited about where they work. This can be achieved by making sure that issues to do with politics in the office are totally avoided and having areas at the workplace where one can take some break. This makes the employees to always have the urge to spend time in the office which will in turn make them highly productive. Luis further says that an employer who is concerned about their workers doesn’t find the idea of incurring extra expenses on the workers difficult. One can come up with a program that assists the employees to boost their education levels as they work. Team building is also a very crucial element in business boosting.