The email account is probably one of the best inventions in our time, creating a connection of rapid communication for business and education, however, many of us can safely say that too much of a good thing can be bad. Our Inbox once contained only the most important of our emails, today the average person has difficulty finding simple emails due to the constant bombardment of newsletters and other unwanted emails.
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This problem facing many of us also affected two 24-year-old entrepreneurs, their solution, to create an app based service that provided an easy and useful decluttering tool for people’s email accounts. That service would be called Unroll.me, created by Jojo Hedaya and Josh Rosenwald. Jojo Hedaya stated that the vision of Unroll.me came from personal frustration when his emails to Josh kept being buried under junk mail. With 80 percent of the mail coming into a person’s inbox being newsletters, subscriptions, and updates the pair knew that there had to be a better method of email organization.
The way Unroll.me works is that when it is first installed the app will scan your email account and place all your subscriptions into a single email, this is what they call the “roll up”. The service allows users to set the time when their roll-up arrives, set it for your best time such as during lunch or after work.
The two entrepreneurs grew up in New York, however, the pair would not meet until they travel abroad to study during high school. Due to their similar phones and birthday, the Rabbi accompanying the pair decided that they should become friends. The pair which shared more things in common than simply a birthday would go on to become friends and business partners eventually dropping out of college, a move that Jojo Hedaya does not recommend and began Unroll.me.