The Brazilian Banking sector is yet to witness a more consistent individual with persistence and focus. Mr. Luiz Carlos Trabuco Cappi is the outgoing President of Bradesco Group. It does not come as a surprise to many who knew him that Mr. Trabuco is the head of a leading Brazilian bank and insurance company. It is clear that the success of the Insurance industry and the Banking sector are tied to the performance of the economy. Mr. Trabuco is upbeat about the trends.
Mr. Trabuco has been awarded severally in various categories. Some of the highlights in the Insurance industry include the award for Insurance Personality of the Year. Luiz Carlos Trabuco was also awarded the entrepreneur of the year in 2015. He ingeniously led Bradesco to purchase HSBC, a move that shot the group back to its status as one of the best banks in Brazil. He is now preparing to hand over the presidency of the bank.
A Long-Standing Career
Mr. Carlos Trabuco Cappi has worked with Bradesco for the longest period among the staff of the bank. With over 38 years serving in various capacities, culminating in the presidency of the bank, Mr. Trabuco Cappi acquired the skills he needed to choose the best for the bank. He also enriched the insurance wing with the long-standing banking experience. He is known to be a strong advocate for the selling of insurance policies via brokers according to istoedinheiro.com.br.
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His Views Regarding the Insurance Sector
Luiz Carlos Trabuco Cappi believes that the state needs insurance more than anything in its social welfare pursuits. He points out that insurance is an important tool in the maintenance of social welfare. He further states that since Brazil is evolving fast, the insurance sector is experiencing the urgency to expand. It had been a low moment for the Bradesco investors because prior to Mr. Trabuco’s entry, Bradesco had just lost the pride of being the leading bank to its main rival Itau Unibanco. Shortly after his appointment to the position, Mr. Luiz Carlos Trabuco Cappi was interviewed and asked what his opinion was regarding losing out to Itau, in terms of leadership in the banking sector. Mr. Trabuco indicated that it was not his priority to lead other banks; rather he thought that providing the best service for customers as the core agenda. Indeed, Mr. Trabuco embarked on a customer service campaign that helped to build trust among the existing customers and its prospective clients. Mr. Trabuco managed to increase the number of the bank’s customers and even recorded the highest recruitment rate just after a few months. There was a point when Bradesco was recruiting up to 3500 customers per day. With that number of accounts being opened every day, the bank was set to become greater. Mr. Trabuco also helped to build strong links between the bank and the media.
It has come to a point that Luiz Carlos Trabuco Cappi has to pave way for a new President. Mr. Trabuco’s term was extended by two years from 65 to 67 two years ago. Mr. Octavio De Lazari has been chosen to succeed Mr. Trabuco at the helm. Mr. Octavio is also an experienced hand in the bank.
Learn more about Luiz Carlos Trabuco: http://economia.estadao.com.br/noticias/geral,bradesco-anuncia-substituto-de-luiz-trabuco-na-presidencia-do-banco,70002178384